User Research

What is it?

User Research is the most important part of designing a product or service. It lets a business get a really good understanding of its customers so it can serve them better.

This in turn increases the success of the business by increasing sales or efficiency or in some cases both. At Stage One we like to get to understand what our clients’ needs are and what they wish to achieve. As part of the research stage, there are several techniques that can be used.

Graphic of 2 people looking at screen of data

What we offer

  • User Interviews
  • Card Sorting
  • User test scripts
  • Usability Testing
  • Heuristic Evaluations
  • Evaluation Journey
  • Competitor Analysis
  • Personas
  • Task analysis
  • User Journey Mapping
  • Benchmark Testing
  • Accessibility Evaluation
  • Surveys
  • Analytics Review

Why do it?

  • Increase in order values
  • Increase productivity
  • Reduction of user errors
  • Decrease in calls to help desks
  • Reduction in support costs
  • Reduction in training
  • Improve retention
  • Reduce lost revenue

Some Facts

  • 70% of projects fail due to lack of user acceptance
  • 88% of businesses report that customer mapping had a positive impact on their ability to deliver personalised CX
  • Typically businesses report 41% increase in sales
  • Design-centric companies outperform S&P 500 Index by 228%*
  • Understanding what words users use to think can drastically increase conversion rates
Next Steps

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Our on-demand plans are structured for any types of business
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WE ARE STAGE ONE LTD | 64 Caraway Drive, Wood Hall Park, Swindon, SN2 2RG.
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